Les Mills has taken a full plunge into the artificial intelligence deep end with Hyperhuman.
Through the partnership, the global group fitness brand will be able to deliver select signature classes via Hyperhuman’s AI-powered content generation platform. That means Hyperhuman teams will have access to licensing certain premium Les Mills classes to use them in workouts and programs — without filming, editing or creating entirely new content infrastructure.
Hyperhuman’s AI-powered tech pulls from its content library, where stock clips, premium videos, instructor-led classes and AI-generated clips come together to allow fitness brands to:
- Create workouts manually
- Generate workouts with AI
- Deliver content through an app, web experience, embeds or API
- Power personalized recommendations
- Build social-ready assets
- Add motion-aware coaching inside your branded mobile app.
Les Mills joins Fitter Stock and Sweatlife Films in Hyperhuman’s ecosystem in creating AI-generated fitness content, with its library spanning professionally filmed exercise clips, multi-angle movement demonstrations, low-impact classes like yoga and Pilates, instructor-led premium classes and signature Les Mills classes like BodyPump, BodyCombat and Grit.
Hyperhuman allows teams to cater content to audience goals, customizing duration, equipment and intensity, as they build on-demand workout libraries, personalized workout plans and multi-week programs.
It’s not just digital content brands like Les Mills that are embracing the AI fitness revolution — the tech is increasingly entering brick-and-mortar facilities as well.
Both New York Sports Club (NYSC) and Vasa Fitness recently announced that they’re giving their members access to AI-powered personal training apps, which also incorporate body composition scans and movement analysis.
The two operators took different approaches, however: Vasa is taking a human-first approach, requiring members to complete an in-person consultation beforehand. On the other hand, NYSC’s app, launched in partnership with Zing Coach, lets members chat directly with AI coaches.
