On January 26, 2026, American VR(virtual reality) sports technology company Virtuix Holdings Inc. submitted a prospectus to the U.S. Securities and Exchange Commission (SEC), planning to list on the Nasdaq Global Market through a direct listing, intending to use the stock ticker “VTIX.”

According to the disclosed documents, Virtuix is registering up to 34,213,618 Class A common shares for this offering, all of which are resale shares held by existing shareholders. The company will not issue new shares nor raise any funds from this stock transaction. Virtuix expects its shares to begin trading on Nasdaq around January 27, 2026.

The Austin based startup company maker of the Omni multi-directional VR treadmills, will begin trading on the Nasdaq Global Market today under the ticker VTIX, marking a rare public market debut for a virtual reality hardware company, one that has spent more than a decade solving one of VR’s most stubborn problems, how to move naturally inside a virtual world.

Founded in 2013 by mechanical engineer turned banker Jan Goetgeluk, Virtuix grew out of a simple observation. “I thought the biggest problem that hadn’t been solved yet was how to walk around inside virtual reality,” Goetgeluk told me in an interview yesterday. That insight led to the original Omni treadmill, a concave low friction platform paired with a safety harness and overshoes that allows users to walk, run, crouch, and turn freely while remaining in a small physical footprint.

The IPO represents a rare and much needed bright spot for consumer VR hardware. Earlier this month, Meta’s Reality Labs division laid off ten percent (sources say it is higher, and will continue on a rolling basis) of its workforce, hitting its owned content studios the hardest. CTO Andrew Bosworth explained in Davos interviews last week that it was not a lack of confidence VR that drove cuts, but rather a need to reallocate resources to AI and other wearables, like its RayBan AI smart glasses.

Virtuix first drew attention through a Kickstarter campaign in 2013 that raised more than $1.1 million, followed by a high-profile appearance on Shark Tank. Although the company did not secure a deal on the show, Mark Cuban later invested, helping Virtuix raise roughly $50 million across venture rounds and equity crowdfunding. Over 10,000 retail investors now hold shares, an unusually large base for a company of its size.

For much of the past decade, Virtuix focused on location based entertainment. Its Omni Arena system, a four player VR esports attraction, was installed at roughly 80 venues across the U.S., including Dave and Buster’s. That business remains active, though Goetgeluk says growth there has slowed as the market matured. “We had a great product market fit, but the market is just not that large for high end VR attractions,” he said.

The company’s current growth engine is consumer hardware. Virtuix began shipping Omni One, its home VR system, in earnest last year. The product is sold either as a complete system with a customized Pico headset for $3,495 or as a PC VR configuration without a headset for $2,095. The system supports Virtuix’s own content library, with over 60 signed titles, and is compatible with hundreds of SteamVR games through standard PC headsets.

That consumer push drove a reported 138 percent year over year revenue increase for the six months ended September 30, 2025, according to Virtuix’s S 1 filing. Full year revenue for the prior fiscal year was just under $4 million, up from roughly $2 million the year before. To date, the company says it has generated over $20 million in total product sales across three generations of hardware .

Virtuix has delivered approximately 2,000 Omni One units to consumers so far and says it has cleared its backlog. Manufacturing is based in China and Taiwan, with current capacity to produce up to 3,000 units per month. At that volume, the company estimates annual revenue potential of about $100 million, assuming demand holds. “We’re set up from a production capacity standpoint,” Goetgeluk said. “That’s our first goal.”

Alongside consumer sales, Virtuix is expanding into enterprise and defense markets. The company has begun positioning its treadmill as a physical interface for AI generated environments created through techniques such as Gaussian splatting, which can reconstruct photorealistic 3D spaces from camera footage. Test units are already in use at locations including Yokota Air Base and the U.S. Air Force Academy, according to Goetgeluk.

The Nasdaq listing is structured as a direct listing with a $11 million private investment in public equity from Chicago Venture Partners and a $50 million equity line of credit, subject to conditions. Maxim Group served as financial advisor. The company’s registration statement became effective January 22.

“We pioneered the technology to move naturally through virtual worlds,” Goetgeluk said in the company’s announcement. “Going public gives us access to capital to scale and to develop new products across consumer and defense markets.”

For Virtuix, the debut is less a finish line than a continuation of a long bet that VR only becomes compelling when the body is fully involved. The public markets will now decide how much that conviction is worth.

According to FGS editors, Virtuix’s supply chain mainly comes from East Asia, with its primary production base located in Zhuhai, China.