India’s fitness industry is entering a high-growth phase as Jerai Fitness Limited and Plus Fitness India announce a strategic collaboration to accelerate an expansion of 100 gyms nationwide. This partnership combines global franchise expertise with Jerai Fitness Limited, which has established a legacy of over three decades, creating a powerful ecosystem for aspiring gym entrepreneurs. The collaboration is built on a common vision of creating a healthier and fitter India.

This collaboration introduces a bundled franchise and equipment model, making gym setup significantly easier and more streamlined. By combining franchise support and equipment procurement into one integrated system, new entrepreneurs can avoid vendor coordination complexities and reduce setup delays, ensuring scalability, brand uniformity, and long-term business sustainability.

Rajesh Rai, Chairman & MD, Jerai Fitness Limited, stated, “Our passion for producing equipment majorly in-house has been instrumental in Jerai Fitness growth. By manufacturing domestically, Jerai ensures quality control, cost efficiencies, reduced import dependency, and support for the ‘Make in India’ initiative. Our belief is that fitness infrastructure should be accessible and affordable for every serious entrepreneur entering the fitness industry.”

The collaboration between Jerai Fitness Limited and Plus Fitness India positions both organizations at the forefront of this expansion wave by integrating global franchise expertise with Indian manufacturing excellence. The partnership is set to accelerate organized gym growth, support entrepreneurship in Tier 1, Tier 2, and Tier 3 cities, enhance accessibility to premium fitness infrastructure, and promote long-term health awareness nationwide.

Jerai Fitness Limited is widely recognized as a fitness equipment manufacturer and has a long-standing presence which has allowed them to develop key operational areas such as manufacturing processes, inventory management, distribution efficiency, and customer service. The company is a pioneer in automated manufacturing, with modern processes like robotic welding, fully automated assembly line, and cutting-edge Turkish and Japanese machinery.

Siraj Lalani, Master franchisee, Plus Fitness India, says, “Long-term goal for Plus Fitness India is to build a structured, professionally managed gym network that empowers communities across metro cities and emerging markets, and the 100-gym expansion strategy aligns with the rising demand for organized fitness infrastructure in India.”

Faiz Sopariwala, Business Development Head, Plus Fitness India, stated, “This partnership with Jerai Fitness Limited allows us to integrate world-class franchise systems with India’s most trusted equipment manufacturer. Our focus is not just opening gyms, but building profitable, sustainable businesses for franchise partners while contributing to a healthier nation.”

Plus Fitness India has established itself as one of the fastest-growing international gym franchise brands, operating 350+ clubs globally across countries including Australia, New Zealand, India, and several Asia-Pacific markets. The brand’s proven 24/7 access model, standardized global infrastructure, and technology-driven operations have enabled consistent performance across regions.

India’s fitness market is projected to grow significantly in the coming years, driven by increasing health awareness, corporate wellness programs, and lifestyle shifts. The Indian fitness equipment market was estimated to be sized at Rs. 2,500 cr. in 2024, and is further set to grow to Rs. 4,600 cr. by 2029 at a CAGR of 13% as per Wazir report.

The gym expansion plan marks a defining chapter for India’s fitness ecosystem. With Jerai Fitness Limited’s pioneered automated manufacturing capabilities and Plus Fitness India’s global credibility, the collaboration offers a comprehensive, scalable, and profitable model for gym entrepreneurs. As India moves toward a more health-conscious future, this partnership stands as a strong step toward making world-class fitness accessible, affordable, and operationally seamless across the country.

About Jerai Fitness

Jerai Fitness is an Indian manufacturer with over three decades of expertise in designing and producing world-class fitness equipment. The company caters to a diverse clientele, including commercial gyms, hotels, corporate wellness centers, and real estate projects, serving both the domestic market and international markets such as Japan, the UAE, Australia, Serbia, Sweden, and more.

Through years of industry experience, Jerai Fitness has developed strong capabilities in manufacturing processes, inventory management, distribution efficiency, and customer service, enabling it to consistently deliver reliable and innovative fitness solutions. A pan-India network of 15 exclusive showrooms strengthens customer engagement, provides accessible support, and enhances brand reach.

As a pioneer in automated manufacturing, Jerai Fitness incorporates robotic welding, advanced assembly techniques, and high-precision Turkish and Japanese machinery into its production processes. This modern infrastructure ensures accuracy, durability, and compliance with international standards, while enabling the company to scale operations, meet increasing global demand, and remain competitively priced.

About Plus Fitness

Plus Fitness is an Australian-based fitness franchise that was founded in 2008. The company was established with the mission to provide affordable, 24/7 gym access to members, emphasizing convenience, flexibility, and community. Over the years, Plus Fitness has experienced rapid growth through its franchise model, enabling local entrepreneurs to operate gyms under a trusted and standardized brand.

Today, Plus Fitness has expanded beyond Australia, establishing a presence in multiple countries, including New Zealand, the United Kingdom, and India, among others. Its global footprint continues to grow as the brand focuses on delivering accessible fitness solutions while maintaining a strong local community focus in each location.