AI startup Midjourney Inc. announced its first hardware project at an event in San Francisco, outlining an unexpected move into the personal health and medical industries.

Chief executive officer David Holz revealed what he described as a “full-body ultrasound machine” called the Midjourney Scanner. “No such device has ever been built until now,” he claimed, touting the new technology as superior to MRI (magnetic resonance imaging) in numerous ways.

“Our goal is to build a fleet of 50,000 of these scanners,” Holz said, declining to specify how much the product will cost. “We’re not even using any AI in this yet — just really cool hardware and software.”