Fishing gear manufacturer Evolution Outdoor has hired Steve Self as vice president of sales. Most recently, he served as vice president of sales for St. Croix Rods. 

Throughout his over 40-year career, Self has also held key sales leadership positions at Maurice Sporting Goods and Zebco, including serving as national sales manager. 

In his new role, Self will work closely with the Evolution Outdoor leadership team, with primary responsibilities focused on Buying Groups, Distributor relationships, and continued growth of the company’s international business.