1. Skelcore Partners with Dotmar Fitness to Enter the Canadian Market
Miami-based Skelcore, known for its design-driven fitness equipment, has entered a new distribution partnership with Dotmar Fitness Equipment, expanding its presence across Canada.
Dotmar will distribute Skelcore’s full line — from plate-loaded and selectorized strength machines to Pilates systems, cardio, HIIT, and recovery tools — providing Canadian gyms, hotels, and studios with access to Skelcore’s premium, compact designs.
The partnership debuted at Canfitpro 2025 in Toronto, receiving strong feedback from operators impressed by Skelcore’s aesthetics, space efficiency, and ROI-driven design.
Skelcore CEO Marc Ackermann said the move marks a “defining moment” as the company extends its footprint to over 50 countries in just four years.
Skelcore Partners with Dotmar Fitness to Enter the Canadian Market
2. Ergatta Partners With World Rowing to Power Esports Rowing Events
Connected fitness innovator Ergatta has signed a multi-year partnership with World Rowing, becoming the federation’s official Esports and gaming partner.
The deal will integrate Ergatta’s game-based rowing software into global rowing competitions — including the Versa Challenge Finals, Virtual Sports Forum (with Japan Sports Council), and World Rowing Championships.
Through its collaboration with Concept2, Ergatta will provide connected hardware for installations and live events, further promoting “gamified fitness.”
World Rowing Executive Director Vincent Gaillard emphasized the aim to attract younger and digital-savvy audiences, positioning Ergatta as a leader in the emerging Esports-fitness crossover ahead of the Olympic Esports Games 2027.
3. Strava Files Lawsuit Against Garmin Over “Segments” Technology
Social fitness platform Strava has filed a lawsuit against Garmin in Colorado, alleging patent infringement and breach of contract related to its “Segments” feature.
Filed on September 30, 2025, the case claims Garmin expanded its use of “segment” and “heatmap” functions beyond the scope of a 2015 cooperation agreement, violating Strava’s intellectual property.
The dispute surfaced online after Garmin introduced a new policy requiring its logo on every third-party post — prompting Strava’s Chief Product Officer Matt Salazar to issue a Reddit statement calling it “forced advertising.”
The legal conflict comes amid reports of a potential Strava IPO in 2026, as the company’s valuation hits $2.2 billion.
4. Harbiz Expands From Spain to Mexico, Targeting Latin America’s Fitness Professionals
Spanish fitness-tech platform Harbiz, a leader in digital management software for trainers and wellness professionals, has officially entered Mexico, marking a key step in its Latin American expansion.
After surpassing 10,000 global users, Harbiz aims to empower coaches and studios in Mexico with an all-in-one system for client management, payments, booking, communication, and training content.
CEO Mario Morante stated that Mexico’s large and growing fitness market makes it a “natural gateway” to Latin America, positioning Harbiz as a long-term technology partner for local fitness ecosystems.
Founded in 2020, Harbiz is now expanding rapidly beyond Spain, targeting Colombia, Chile, and Argentina as next-stage markets.
5. Peloton Joins Forces with Johnson to Expand Retail Presence
Ahead of the holiday season, Peloton announced a retail partnership with Johnson Fitness & Wellness (JFW) — the retail division of Johnson Health Tech — to showcase its new Cross Training Series in over 100 U.S. stores.
This collaboration marks Peloton’s first large-scale integration into a third-party retail network, complementing its microstore strategy across major shopping malls nationwide.
Peloton’s Cross Training Series, powered by Peloton IQ (AI + computer vision), features smart rep counting, form feedback, and weight suggestions. Consumers can now test Bike+, Tread, and Tread+ directly in JFW showrooms under professional guidance.
JFW President Bob Zande described the alliance as “a natural fit between two leaders in innovation and wellness,” while Peloton CCO Dion Camp Sanders noted it as a “major expansion of our retail footprint.”
6. India’s Sketra Launches Commercial Gym Equipment Line
Indian fitness brand Sketra — previously best known for its home-use products — has officially entered the commercial gym equipment segment.
The new product line includes treadmills, spin bikes, cross trainers, rowers, and strength stations built for high durability and intensive daily use, targeting gyms and health clubs across India.
Sketra’s spokesperson said the company aims to “bridge the gap” by offering international-quality equipment at affordable prices, meeting the growing demand of India’s booming fitness industry.
All products are now available via Sketra’s website and authorized distributors.
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