Starts in 136 days SPORTEC Thailand 2026

About SPORTEC Thailand 2026

SPORTEC Thailand 2026 is the first major sports, fitness, wellness, and sports-business trade show in Thailand modeled after the long-running SPORTEC event in Japan. It brings together industry professionals, brands, manufacturers, and service providers to showcase the latest innovations in the sports and wellness sectors and to facilitate business connections across Southeast Asia.

Organizers expect the event to become the gateway to the ASEAN sports market, leveraging Bangkok’s strategic business location and expanding regional demand for fitness, sports tech, and health solutions.

Who Will Attend

Target Audience:

• Sports equipment manufacturers and suppliers

• Fitness & gym operators

• Wellness tech and digital fitness companies

• Health & lifestyle service providers

• Retail buyers, distributors, and brand representatives

• Sports event organizers and industry professionals

Event Highlights

📌 Industry Showcase

Over 150+ exhibitors presenting products and services including:

• Fitness machines and strength training equipment

• Wellness and recovery solutions

• Sports technology and wearable devices

• Training systems and digital fitness platforms

• Sports apparel and accessories

📌 Expected Attendance

More than 15,000 visitors from across ASEAN and beyond are anticipated to join the show.

📌 Seminars & Workshops

20+ seminars, workshops, and live events featuring industry leaders, technical insights, and trend discussions.

📌 Live Experiences & Competitions

Integrated live experience components include:

• Asia Bodybuilding & Physique Championship

• SPORTEC Thailand Cup 2026

• Martial arts showcases (e.g., Muay Thai, Jiu-Jitsu)

• Fitness instructor contests and “Rookie Contest” events.

Why It Matters

🔹 Regional Business Platform

SPORTEC Thailand aims to become the ASEAN hub for sports and fitness industry growth, helping companies explore new markets and build partnerships across Southeast Asia.

🔹 Trend & Tech Focus

The exhibition spotlights innovations in sports tech, wellness trends, and performance solutions — critical for businesses looking to engage with modern fitness consumers.

🔹 Networking & Branding

With seminars, competitions, and interactive zones, exhibitors and visitors have numerous opportunities for networking, product launches, and brand engagement.

Quick Summary – SPORTEC Thailand 2026

Feature Information

Event Name SPORTEC Thailand 2026

Dates June 25–27, 2026

Venue BITEC Hall 102, Bangkok, Thailand

Focus Sports, fitness, wellness, lifestyle solutions

Exhibitors 150+ expected

Visitors 15,000+ expected

Key Elements Exhibitions, seminars, competitions & live demos