On January 26, 2026, BLK BOX announced Maëva Begue as French Country Manager, strengthening its team as the business expands across Europe and beyond.

Leading growth in France

Maëva joins BLK BOX with a strong background in the fitness and wellness sector, bringing deep market knowledge and a clear understanding of what French operators expect from premium training environments.

In her new role, she will be responsible for driving growth across France, working closely with operators, performance facilities and partners to deliver solutions that balance performance, design and long-term durability.

Speaking about her appointment, Maëva said:
“France is a market with huge potential for BLK BOX. Operators are increasingly focused on quality, longevity and the experience their facilities deliver. BLK BOX’s approach – designing complete training environments rather than simply supplying equipment – really resonates with what the market is looking for.”

She adds: “My role is to build strong, long-term relationships and help clients realise what’s possible when equipment, layout and performance are considered as a complete system.”

A consultative, long-term approach

Begue’s appointment reflects BLK BOX’s broader European strategy: investing in local expertise while maintaining a consistent global standard.

By taking a consultative approach, she will work closely with clients from early concept through to delivery, ensuring each facility is designed around real-world use, training flow and long-term performance.

The focus, she explains, is not simply growth for growth’s sake:
“It’s about helping operators build facilities that last, perform at scale and genuinely support the people training in them.”

Greg Bradley, founder of BLK BOX, said:
“France is an important market for us, and Maëva’s appointment is a key step in supporting our continued expansion across Europe.

“She brings strong local insight and a clear understanding of what clients need from a long-term partner. As we grow, it’s critical that we continue to build teams who can represent the BLK BOX brand, culture and standards on the ground.”

With dedicated leadership in place, BLK BOX continues to strengthen its European footprint while staying true to the principles that have driven its growth so far: quality, authenticity and a relentless Pursuit of Better.