Australian top outdoor and sports retail group Super Retail Group (SRG) delivered a 4.2% year-over-year sales increase to A$2.2 billion (~US$1.45 billion) for the first half of fiscal 2026 ended December 31, 2025, despite challenging retail conditions, CEO Paul Bradshaw announced.

Key Highlights:

- Online sales grew 8.8% to A$311.7 million, representing 14.2% of total sales
- Click & Collect accounted for 47.6% of online sales
- Group comparable store sales rose 2.5%

“We were pleased with the continued momentum from Supercheap Auto, delivering steady growth, market share gains in its core auto category, and benefiting in market from the new Spend & Get loyalty program,” offered Bradshaw in a statement in the company’s earnings release for the fiscal 2026 first half ended December 31, 2025. He added:

• Rebel delivered credible growth given variable consumer demand, elevated competitor activity and inventory availability challenges during the period.
• BCF sales were in line with a record prior year level, with growth in the northern states offset by weather impacted declines in the south.
• Macpac was said to be a standout performer in the half, with strong comp store sales growth supported by network expansion from the prior year.

Fiscal 2026 H1 Summary

Group sales amounted to A$2.2 billion (~US$1.45 bn) in the fiscal first half (H1) up 4.2 percent from the prior-year H1 period.

Group online sales increased by 8.8 percent y/y to A$311.7 million (~US$205.7 mm) and represented 14.2 percent of total Group sales. Click & Collect (BOPUS in U.S. terms) sales comprised 47.6 percent of Group online sales. Ninety-three percent of all sales were said to be completed in store.

The Group delivered 2.5 percent comp store sales growth in the first half.

Active Lifestyle Retail Banner Segments

Australia’s leading specialty sporting goods stores saw total sales grew 4.8 percent y/y to A$740.4 million (~US$488.7 mm) in the fiscal first half. Demand patterns were were said to be “variable throughout the period” and promotional intensity increased in the second quarter.

Comp store sales sales increased 3.8 percent y/y, said to be driven primarily by growth in the number of transactions.

Online sales grew 5.9 percent y/y to A$146.3 million (~US$96.6 mm) and represented 19.8 percent of total Rebel sales. Click & Collect represented 28.8 percent of online sales (2024: 27.6 percent).

Footwear and Licensed Apparel continued to perform strongly while Sporting Equipment, Hydration and Recovery also showed strong growth.

Gross margin declined 40 basis points y/y, due to an increase in promotional activity throughout the period. Stock loss levels remain elevated. Pleasingly, actions taken to date have halted the upward trend, resulting in no incremental negative gross margin impact in the half.

Segment CODB (cost of doing business) increased 7.3 percent y/y. An elevated level of store activity (7 openings, 6 closures and 4 refurbishments/relocations) added to increased property related expenses in the period.

Segment PBT (profit before tax) declined by 11.4 percent to A$53.1 million (~US$35.0 mm). PBT margin of 7.2 percent declined by 130 basis points y/y, reflecting the lower gross margin and operating deleverage from higher CODB growth.

Rebel active club membership grew by 6.7 percent y/y to 4.3 million in the past 12 months and represented 82.4 percent of Rebel segment sales for the period, compared to 80.5 percent in the prior-year period.

Rebel opened seven stores, and closed six resulting in 163 stores at period-end.