Exhibition Overview
The 27th Guangdong International Sports Goods Fair and the 23rd Guangdong-Hong Kong-Macao International Sports Goods Fair (hereinafter referred to as the “Fair”) will be grandly held from November 13 to 16, 2026, at the Guangdong Olympic Sports Center. As the largest and most influential brand sports exhibition in South China, the Fair leverages the robust economic advantages and deep industrial foundation of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). It is jointly hosted by the leading sports authorities of the three regions: the Guangdong Sports Bureau, the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government, and the Sports Bureau of the Macao Special Administrative Region Government.
Exhibition Highlights
This year, the Fair makes its debut at the Guangdong Olympic Sports Center, the largest sports venue cluster in South China. Serving as the prestigious opening ceremony venue and main stadium for the 15th National Games, the center boasts world-class facilities, vast exhibition spaces, and comprehensive supporting services. Capitalizing on the unique architectural aesthetics and spatial advantages of this modern venue, the Fair will break traditional exhibition boundaries by deeply integrating technology, culture, and sports. This synergy aims to build an immersive, multi-layered experience that serves as a comprehensive platform integrating high-end display, competitive sports, and industry exchange, ultimately driving a major upgrade for the event brand.
Scale, Zonal Planning, and Business Opportunities
With preliminary plans for 200 booths, the Fair is expected to attract approximately 200 leading enterprises. The event will be meticulously structured across distinct functional zones, including a 30,000-square-meter core exhibition area focused on cutting-edge sports goods and technological equipment, a 20,000-square-meter immersive carnival interactive area for public engagement, a 10,000-square-meter professional events and experience zone, and an 8,000-square-meter high-end industry forum space.
To maximize business matching, the organizers will invite professional domestic and international buyers alongside competent authorities from the sports, education, healthcare, wellness, and cultural tourism sectors. This collective gathering will build a powerful stage for enterprises, seamlessly blending the stadium’s brand influence with vast industrial resources to unlock infinite commercial opportunities within the Greater Bay Area.