Industry Pulse
June 22, 2026 · 17:39

Australian functional training franchise brand Fitstop has signed a multi-location agreement in Houston, Texas, entering its third U.S. state after California and Pennsylvania, with Austin and San Antonio to follow. Fitstop has more than 170 locations worldwide (Australia, New Zealand, Singapore, and the U.S.) and is known for team-based strength training—2-4 person groups supporting one another, with structured strength training programs as its core offering. Founder and CEO Pete Hull (a former professional motocross rider) said the U.S. market is shifting from “passive wellness” to “structured, results-driven training.” Next month, Fitstop will hold its Global Games event in Los Angeles.

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