EoS Fitness has piloted Reformer Pilates classes at three of its locations in Las Vegas, Tempe, Arizona, and Houston, targeting its mid-tier membership level priced at $24.99–$29.99 per month, with plans to expand the rollout in 2027. The classes include three proprietary formats (Re:Fine classic / Re:Mix off-equipment strength / Re:Build athletic performance) plus Les Mills Reformer classes. Backed by TSG Consumer Partners, EoS Fitness has more than 2 million members, making it the fourth chain brand after Crunch Fitness, Vasa Fitness, and Planet Fitness (Australia pilot) to bring Reformer Pilates into HVLP big-box gyms.