ASICS announced the establishment of the ASICS Institute of Sports Science Europe (ISS Europe) in the Netherlands, marking its second overseas R&D base following ISS America, which will open at the end of 2025. At the same time, it announced a strategic partnership with the French sports research center HumanFab, initially focusing on tennis performance. HumanFab has an advanced indoor tennis-court laboratory that can conduct full-scale sports analysis on a regulation-size court, accurately capturing key data such as ball speed and spin. ASICS President and COO Mitsuyuki Tominaga said that Europe is a key growth market for ASICS and also a hub for its signed athletes, and that the local R&D base will shorten the cycle from athlete data to product development.