Portuguese online fitness equipment brand BOOMFIT (founded in 2016, handling over 1,000 orders/day and serving thousands of gyms) officially launched its multi-brand digital platform, BOOMFIT Marketplace, on June 3. The initial lineup features 350+ devices and around 30 international brands, including Concept2, Therabody, WaterRower, Withings, RDX, BenchK, TEQBALL, and others, covering a full range of categories such as fitness, combat sports, recovery, health, yoga & pilates, and interactive training. CEO Vítor Brandão stated that the next phase aims to expand to 100 brands, establishing the platform as the benchmark in fitness equipment discovery in the Iberian Peninsula.