Selkirk Sport, best known for its pickleball paddles, has acquired competitor Bread & Butter Pickleball Company in a move to help Selkirk “reach a broader and increasingly diverse base of pickleball players.” With the inclusion of Bread & Butter, Selkirk “expands its portfolio with a differentiated brand that speaks to a distinct consumer segment.” The acquisition also enhances both companies’ platform of services as they scale internationally.