Starts in 42 days IWF Shenzhen 2026

Exhibition Introduction

A crucial step taken by the IWF Organizing Committee to reach the fitness market in South China, integrate resources across China’s industrial chain, and build a bridge for cooperation between the Pearl River Delta and the Asia-Pacific region. IWF SHENZHEN 2026 will further expand its exhibition scale and add core exhibition halls, providing ample space for showcasing large-scale intelligent fitness equipment and leveraging regional advantages to unleash industrial capacity. Held concurrently will be the Sports Goods Foreign Trade & Cross-border Sourcing Expo and the Al Sports & Intelligent Fitness Technology Expo, aiming to establish China’s leading platform for innovative display and business matchmaking.

Regional Advantages
A High-Level International Trade Hub

1. Core Engine of the Greater Bay Area: As a core city of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen possesses inherent advantages for reaching markets in South China, the Pearl River Delta, Southeast Asia, and beyond.
2. Global Hub for Intelligent Sports Technology: Leveraging its industrial cluster strengths in fields like artificial intelligence and electronic information technology, the expo focuses on cutting-edge technologies such as smart fitness equipment, wearable sports tech, Al training systems, VR/AR sports equipment, and big data analytics platforms, creating a premier display and trading platform for smart sports technology.
3. Core of the Sports Industry Ecosystem: Connecting the manufacturing base of the Pearl River Delta with the consumer market of the Greater Bay Area, the expo covers the entire industry chain from fitness equipment production and smart technology R&D to sports services, fostering a fully integrated ecosystem platform.

Global Center for Foreign
Trade and Cross-border Commerce

1. Capitalizing on Shenzhen’s status as China’s foreign trade window and cross-border e-commerce hub, the expo attracts international traders to connect with local supply chains, promoting the export of sports and fitness products and international technological collaboration.
2. Against the backdrop of Shenzhen consistently leading the nation in total foreign trade import and export volume, IWF Shenzhen is poised to become a new link driving China’s sports and fitness equipment manufacturing industry into the global market. It will establish a “Global Cross-border Product Sourcing Center,” covering fitness equipment, sportswear, smart devices, and more, providing direct access to emerging markets like Southeast Asia, the Middle East, and South America.
3. By gathering industry elites worldwide and centrally showcasing cutting-edge products and innovative technologies across the entire industry chain, the expo assists exhibiting enterprises in expanding market channels, establishing long-term, stable partnerships with global collaborators, and unlocking greater potential business opportunities.

Exhibition Scale

Exhibits Range

Fitness Equipment

1. Commercial fitness equipment
2. fitness equipment parts & components
3. Pilates equipment & accessories
4. small fitness accessories
5. functional training equipment
6. physical fitness assessment/posture correction equipment
7. sports rehabilitation equipment
8. youth physicalI fitness equipment

Sports & Leisure Products & Foreign Trade/Cross-border

1. Home fitness equipment
2. smart technology home fitness products
3. smart sports gear
4. smart wearables
5. sports recovery & massage products
6. sports footwear/apparel & bags
7. outdoor sports equipment
8. ball sports & accessories
9. cross-border e-commerce full-category service platforms

Club Facilities & Services

1. Gym/Club management systems
2. gym design & construction
3. flooring
4. lockers/wardrobes
5. training/institution operation
6. franchising, martial arts & combat training integrated solutions
7. fitness APP
8. beauty & slimming products
9. physical testing systems, digital intelligent fitness systems

Al Sports and Smart Fitness Tech

1. Smart tech fitness gear
2. smart household workout gear
3. smart sports testing equipment
4. scenario-based training devices
5. smart fitness mirrors
6. Al-powered sports gear
7. AR/VR fitness devices
8. virtual sports entertainment equipment
9. smart rehabilitation gear
10. EMS smart wearables
11. physio-therapy robots
12. youth fitness assessments
13. smart watches/bands
14. Al-powered personal trainer system
15. Al-powered nutrition planning solution

Nutrition & Health

1. Sports nutrition and supplements
2. functional health food & beverage
3. light meals & healthy foods
4. meal replacement bar
5. raw materials processing equipment and packaging equipment
6. shaker hottles and mi shaker bottles and mixing machines
7. basic nutritional products
8. sports nutrition OEM services

Youth Sports Education

1. Youth sports training equipment
2. youth sports education supporting products
3. youth sports education and training institutions
4. children’s sports smart wearable products
5. investment and franchise recommendations for youth sports institutions
6. construction of school sports venues and facilities
7. youth sports teaching equipment

Sports Venue Construction

1. Venue flooring materials and stadium construction
2. venue supporting facilities
3. construction equipment
4. athletics and gymnastics competition equipment and supplies
5. fence and purse seine HVAC materials
6. lighting system
7. Indoor and outdoor balls
8. shockproof & soundproof acoustic materials
9. smart fitness trails
10. amusement equipment
11. park sports and related supporting facilities
12. campus sports equipment
13. campus intelligent safety monitoring devices
14. digital application platforms

Global Buyer Layout

Concurrent

China (Shenzhen) International Sports Goods Foreign Trade and Cross-Border Sourcing Expo

As China’s leading sports equipment export and cross-border trade platform, we build a one-stop procurement bridge for exhibitors and global buyers. We provide sports brands expanding internationally with opportunities for face-to-face engagement with global purchasers, agents, and cross-border trading companies, helping them broaden sales channels and enhance global brand influence. Discussions with industry leaders and experts on operational strategies, international logistics solutions, and overseas market expansion support enterprises in seizing cross-border trade opportunities.

China (shenzhen) AI Sports and Intelligent Fitness Tech Expо

The sports and fitness industry is deeply integrating with artificial intelligence, entering a new phase marked by “data-driven” approaches and “personalized experiences.” As the core engine
driving this transformation and unlocking future growth, Al technology is fostering a promising emerging market. The Shenzhen Al Sports & Intelligent Fitness Tech Expo is dedicated to
promoting collaborative innovation between Al and the sports fitness sector, integrating the smart fitness equipment manufacturing chain, and building a dynamic, evolving Al fitness ecosystem.

Events

CEO Roundtable Conference

Co-presented by the IWF Organizing Committee and 24/7 FITNESS, the conference brought together 14 distinguished and forward thinking leaders from the sports and fitness industries across China, South Korea, Japan, Thailand, and other countries, attracting hundreds ofindustry professionals. Centered on the theme “CONNECT • INNOVATE • THRIVE,” the conference facilitated in depth discussions on the future development and innovative directions of the sports and fitness sector. The sharp insights and candid sharing from the speakers not only provided the audience with valuable reflections and inspiration, but also highlighted the vibrant energy and boundless potential driving the industry forward.

Business Empowerment and Collaboration

The Les Mills Fitness Business Salon helped fitness investors and operators gain more information, experience, and inspiration through multiple dimensions, including fitness data, business cases,and collaborative health initiatives. The SHUA Fitness National Chain Operation Co-Creation Meeting introduced a “1+1+1” new model, combining corporate service strategies, equipment sales empowerment,and real-case reviews to offer practical guidance for industry peers and comprehensive support for entrepreneurs.

Fitness and Bodybuilding Competitions

The Hong Kong Bodybuilding, Sports & Fitness Championships 2025 and the 2nd Tiger Elite Challenge, a standout event of last year’ s Shenzhen International Health, Wellness and Fitness Expo, took center stage at the IWF main arena. It provided a broad platform for fitness and bodybuilding enthusiasts to pursue their dreams and showcase their talents, attracting large audiences and becoming one of the most vibrant zones at the venue. Athletes from across the country competed intensely, where strength and beauty clashed on stage, delivering a visual spectacle of modern sports.

Cross-Border Foreign Trade Services

Cross border transaction facilitation is a defining feature of IWF. The B2B BuyerSupplier Matchmaking Conference drew professional buyers from the Belt and Road countries, BRICS nations, RCEP member states, and emerging markets. The specially arranged VIP Lounge served as a key hub for foreign trade dealings. During the concurrent B2B Export and Cross Border Buyers Forum, industry experts and thought leaders provided in depth analysis on critical issues such as export trade barriers and cross border logistics optimization, offering practical strategies for enterprises
looking to expand into overseas markets.

Performances and Interactive Experiences

The Zumba China High-Energy Zumba Party attracted a large number of fitness enthusiasts. Led by professional instructors, the synchronization of music, sweat, and heartbeat fully demonstrated the social and entertainment value of fitness activities. The Les Mills BODYCOMBAT Master Class was particularly lively, with participants and spectators engaging in boxing, kicking, and other movements under the guidance of star trainers,burning calories and releasing their energy.The “IWF X DEKA Puzzle Check-in Treasure Hunt” connected key highlights of the exhibition. Participants completed tasks to redeem fitness-themed gifts, enhancing the fun of visiting the exhibition while deepening their understanding of the exhibiting brands.

Technology-Enabled Fitness

Innovative achievements were prominently displayed at the RockTide Al Digital Fitness Challenge Launch Event. The integration of e-sports and fitness created a brand-new digital sports competition. Through motion-sensing dance software, fitness digital human software, and motion-sensing ball sports software,an Al sports application matrix was built to create a new sports and entertainment ecosystem and develop a globally popular sports and entertainment community.

BOOTH TYPE AND COST

Standard Boutique Booth

1. One Table
2. Two Chairs
3. One Exhibition Lintel (Bilingual) (Two-Side Open Booth with Two Lintels)
4. One 220V Socket
5. Two Spot Lights
6. Two/Three Panels
7.  Space and Carpet

Raw Space (Minimum 36m²)

Note: Raw Space with no furniture equipped.

Download the IWF Shenzhen 2026 exhibition brochure

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