US Fitness equipment brand Skelcore Partners with Dotmar Fitness to Enter the Canadian Market

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Skelcore plates
Skelcore plates

Fast-growing fitness equipment brand Skelcore is expanding its North American footprint in a new distribution partnership with Canadian supplier Dotmar Fitness Equipment.

The agreement brings Skelcore’s products across Canada as Dotmar distributes the brand’s full product range, including plate-loaded and selectorized strength machines, racks, cardio and HIIT equipment, recovery tools, Pilates systems, weights and accessories.

“We’re thrilled to enter the Canadian market with Dotmar Fitness,” said Skelcore founder and CEO Marc Ackermann. “Their strong reputation, customer-first approach, and nationwide presence make them the ideal partner to deliver our next-generation solutions.”

The Miami-based company has focused heavily on design to differentiate from its competitors: chrome dumbbells, walnut plates, retro-inspired machines and leaning on aluminum to reduce plastic consumption are all key characteristics of Skelcore’s product line. Additionally, the company emphasizes that its space-saving, compact designs are suited for urban fitness clubs where real estate is limited.

“Dotmar’s commitment to service excellence and market expertise aligns perfectly with our vision,” said Skelcore global head of business development Stefan Sillner. “Together, we aim to help operators turn challenges into growth strategies centered on ROI and member retention.”

The partnership debuted at the Canfitpro 2025 conference in Toronto, where industry professionals were able to take a closer look at Skelcore’s products.

“Launching this partnership at Canfitpro was a defining moment. The positive feedback from Canadian operators confirmed that Skelcore’s innovation, design sensibility, and ROI-driven focus are exactly what the market needs,” said Dotmar Fitness CEO Jamie Crane. “We’re excited to deliver these standout solutions nationwide.”

The Canadian expansion adds to Skelcore’s growth in over 50 countries in four years, as it enters gyms, boutique fitness studios and hotel fitness centers.

Infomation Source: Athletech News

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