Urban Gym Group is gearing up to launch its Trainmore brand into the UK market in 2026, with a first location in Central London.

The brand is known for allowing members to earn €1 per workout to incentivise their training. Features include complimentary protein shakes, sports water, coffee tea and a suite of wellness and recovery services.

Speaking at the HCM Summit in London on 23 October, CEO of Urban Gym Group, Neil Randall hinted at the launch, which will see Urban Gym Group with two brands rolling out in the capital, since its acquisition of Gymbox in October 2024, as it builds its cluster model.

You can watch Neil Randall discussing plans during his keynote at the HCM Summit here and also see all HCM Summit 2025 speakers here.

Urban Gym Group is also scouting more locations for its various brands, which include Trainmore, Clubsportive, BTY CLUB, My Local Gym Group, Gymbox, Gym Warehouse, PILAT3, TRIB3 and urban spa and recovery concept, Renessence.

Renessence was a product of the pandemic and was conceived and developed by Marjolijn Meijer, co-founder the vice chair of Urban Gym Group, who is profiled in the latest HCM.

Meijer developed the concept for Renessence at a particularly difficult time in her personal life when she had split with her partner and her brother died suddenly.

“Compared to the grief in my personal life, the pandemic was easy,” she told HCM. “We lost money, but that’s nothing compared to the loss of a loved one.”

Work was one of the tools Meijer used to get through her grief: “For me, work is a kind of remedy; I love the company and our industry so much. It gives me freedom and fills me with passion.”

Urban Gym Group was an early adopter of the social wellness trend and Meijer says that next year the range of services at Renessence will be expanded to further support mental health and nervous system regulation.