WeSports Group secured an exclusive partnership to distribute Nike Strength, the brand’s fitness equipment and apparel range, in the Nordic region.

“We are proud to bring Nike Strength to the Nordic market. This exclusive partnership is a strong recognition of WeSports’ position in the region, and it allows us to offer world-class training solutions to both commercial gyms and fitness enthusiasts,” said Ted Sporre, CEO of WeSports Group.

The Nike Strength range includes professional weightlifting equipment, conditioning equipment, apparel, and Nike Grind, equipment made from recycled Nike materials.

WeSports Group, based in Malmö, Sweden, is a manufacturer of sports equipment and retailer supporting activities including cycling, hockey, fitness, mobility, climbing, trekking, outdoor, skiing, and extreme endurance sports. Brands include Bikester, Addnature, Cykelkraft, Løbeshop.dk, Tretorn and Klubbhuset.