Harbiz, the number 1 platform and software in Spain for managing and digitalizing fitness trainers and wellness professionals, officially announces its expansion into Mexico. This strategic move aims to enhance the capabilities of trainers, coaches, and wellness professionals by providing them with an all-in-one platform that simplifies administrative tasks, client management, reservations, payments, and communication. This allows them to focus more on coaching and client experience.

The entry into Mexico is a significant step in Harbiz’s internationalization strategy. The company has now surpassed 10,000 professionals globally. Mexico was chosen due to its large and growing fitness and wellness market, increasing professionalization of trainers and boutique studios, and the industry’s need for digital tools to optimize management and differentiate in a competitive environment.

Harbiz plans to build a strong community of trainers and studios in Mexico in the short term and become the market leader in the medium term, replicating its success in Spain and other European markets. Mexico also serves as a bridge to other Latin American countries like Colombia, Chile, and Argentina, marking the beginning of a broader regional strategy. With Europe already established, Latin America becomes Harbiz’s second major geographical block, accelerating its international growth.

Founded in 2020 in Spain, Harbiz has evolved from a solution for personal trainers to a comprehensive platform used by thousands of professionals and boutique studios in various countries. It offers innovative features such as online reservations, payments, direct communication, training, nutrition, video content, and AI-based tools. In 2025, Harbiz prioritizes international expansion and value proposition evolution, aiming to become the global tech partner for wellness professionals seeking to digitalize, scale, and transform their businesses by 2026.