China’s fitness equipment manufacturing giant Impulse (Qingdao) Health Tech Co., Ltd. ,  has announced the establishment of a wholly-owned subsidiary in Hainan Province with a registered capital of RMB 50 million.

The new company, named Impulse (Hainan) Sports Artificial Intelligence Co., Ltd., is located in Haikou National High-Tech Industrial Development Zone. Liu Hongtao serves as its legal representative. FitGearSource notes that Liu Hongtao is the CEO and legal representative of Qingdao Impulse.

Diversified Business Portfolio

Impulse (Hainan) will operate across both traditional and emerging sectors. Its business scope includes conventional sports goods manufacturing, sports engineering, and fitness and leisure services. Simultaneously, the subsidiary will focus on cutting-edge areas such as sports artificial intelligence, smart equipment, new energy, health services, and technology research and development.

Strategic Focus on AI Integration

This expansion reflects Impulse’s continued commitment to artificial intelligence in the fitness industry. The company has been actively promoting AI applications in fitness scenarios to achieve intelligent and digital transformation of workout environments. Impulse aims to provide “one-stop” smart fitness solutions for both individual and organizational clients.

Founded in 2004 and headquartered in Qingdao, Impulse is a renowned manufacturer specializing in the development, production, and sales of comprehensive fitness equipment across multiple product series. The company went public on the Shenzhen Stock Exchange in September 2017, becoming the first mainboard-listed enterprise in China’s fitness equipment industry.

Financial Performance of Impulse

Impulse has demonstrated steady growth in recent years, with 2024 marking record highs in both revenue and net profit. From 2022 to 2024, the company achieved operating revenues of RMB 825 million, RMB 895 million, and RMB 1.214 billion respectively, with net profits attributable to shareholders reaching RMB 66 million, RMB 88 million, and RMB 109 million.

However, the company faced headwinds in the first three quarters of 2025, with operating revenue of RMB 856 million, down 4.53% year-on-year, and net profit of RMB 51 million, representing a 41.88% decline compared to the same period last year.

This investment trend may be the company’s new track in betting on the fitness equipment manufacturing industry, seeking new growth points.