1. iFIT’s NordicTrack Officially Enters the Pilates Equipment Market With Ultra Reformer Series

iFIT has taken a significant step beyond cardio equipment with the formal launch of the NordicTrack Ultra Reformer Series, marking the brand’s first full-scale entry into the rapidly expanding Pilates category. The launch follows iFIT’s early-2025 acquisition of Reform RX, the UK-based premium smart reformer company known for digital resistance control and connected Pilates content.

The Ultra Series—built on Reform RX technology—introduces three models targeting commercial studios, boutique operators, and home users.

• Ultra 1 Reform RX-S (commercial flagship)
• Ultra 1 Reformer (light commercial & premium home)
• Model S (consumer-focused, simplified smart reformer)

Key innovations include a Smart Spine digital resistance system, 28-position Infinity Footbar, upgraded ergonomics, and a 21.5-inch HD touchscreen hosting over 300 Pilates and strength-focused classes produced by iFIT’s content division. The platform supports biometric tracking, WHOOP/POLAR integration, and multi-screen casting.

The product rollout deepens iFIT’s transition from hardware manufacturer to a global smart training ecosystem, strengthened by its partnerships with Ergatta (gamified rowing) and Samsung Health. Pre-sales for the Ultra 1 Reform RX-S begin in December 2025, with broader availability through NordicTrack and Freemotion commercial channels.

2. Lumia Raises $7M and Launches Blood-Flow Tracking Smart Earrings

Fitness-tech startup Lumia has unveiled the Lumia 2 Smart Earrings, a new ultra-compact wearable capable of tracking real-time cerebral blood flow—positioning itself as a next-generation alternative to smart rings and wrist wearables. Weighing under one gram and five times smaller than AirPods, the earring integrates the company’s PreciseLight sensor to measure circulation, energy levels, cognitive clarity, sleep, temperature, menstrual cycles, and readiness.

With the product launch, Lumia secured $7 million in new funding led by J2 Ventures and BonAngels, adding to $5.1 million in government contracts, bringing total funding to $17.2 million. Lumia was founded in Boston in 2020 by former engineers from Bose, Peloton, Whoop, and Philips, with early prototypes developed alongside researchers from Johns Hopkins, Duke, and Harvard, originally to support patients with circulation disorders such as POTS and Long COVID.

Lumia 2 attaches to any standard push-back earring or can be paired with Lumia’s own low-profile earrings designed for continuous wear. With younger consumers driving a surge in smart ring adoption, industry analysts expect smart-ear wearables to represent the next major shift in unobtrusive health-tracking devices.

3. Sport England Reports £123 Billion Annual Social Value Created by Sport and Exercise

Sport England has released its second annual Social Value of Sport and Exercise study, confirming that grassroots sport and physical activity generate £123 billion in social and economic value for the UK each year. The research highlights that:

• £36.2 billion in direct economic contribution
• £14 billion in tax revenue
• £6 billion in productivity gains
• £8 billion in annual NHS savings
• 3.3 million chronic health cases prevented annually

For every £1 invested, community sport produces £4.38 in economic return. The report emphasizes even stronger health benefits for populations in deprived areas, where inactivity rates remain highest.

Sport England Chair Chris Boardman and Chief Medical Officer Professor Chris Whitty jointly stressed that increased physical activity is a key solution to rising healthcare costs, workforce productivity challenges, and social wellbeing.

4. Matrix Fitness Becomes Exclusive European Distributor for Your Reformer Pilates Equipment

Matrix Fitness—part of Johnson Health Tech—has announced an exclusive partnership to distribute Your Reformer, Australia’s market-leading premium Pilates reformer brand, across Europe. The collaboration aims to meet surging demand for professional Pilates equipment as Reformer Pilates becomes a core growth segment in the global boutique fitness market.

Your Reformer brings three studio-grade models to Europe:

• The Studio (maple/walnut frame, classic premium aesthetic)
• The Studio X (steel frame, minimalist urban design)
• The Envy (luxury design for spas and high-end studios)

All models support high-frequency commercial use, ergonomic alignment, digital integration, and modern studio aesthetics—key differentiators in today’s premium Pilates offerings.

For Matrix, the partnership expands its portfolio beyond strength and cardio into a fast-growing vertical, supported by its strong distribution network in Germany, the Netherlands, UK, and wider Europe. For operators, it offers increased access to diversified programming and high-margin Pilates services.

5. China’s Lefit Achieves Record ¥781 Million Sales During 2025 Double 11 Campaign

Chinese fitness chain Lefit has reported historic results for the 2025 Double 11 sales period (Nov 3–17), with total platform sales reaching ¥781 million, marking its strongest performance to date. Personal training sales surged 50.5% year-on-year, reflecting growing consumer demand for structured, high-frequency fitness engagement.

Key user trends:

• 28.4% chose muscle-gain PT programs
• 40.3% selected fat-loss and body-shaping packages
• Functional training categories (posture, stretch, mobility) rose 15.7%
• Women’s specialized PT categories (pregnancy, postpartum, cycle-based fitness) grew 43.5%

City-level behavior analysis revealed:

• Shenzhen: highest early-morning training (6–9 AM)
• Guiyang: most active lunchtime training (12–2 PM)
• Nanning: peak nighttime training (9–11 PM)
• Wuxi: highest per-capita PT purchases and usage frequency

Lefit has expanded into 20 new cities in 2025, now operating 2,000+ locations across 49 cities with over 14 million registered members. According to the HFA Global Report 2025, Lefit ranks #5 globally in store count and #2 globally in total registered members, underscoring the company’s rapid national scale and growing network effect.

6. Orangetheory Fitness Announces Hyrox Affiliated Partnership and New OTF x Hyrox Program

Orangetheory Fitness has announced a new partnership with Hyrox, becoming an official affiliated training partner to deliver Hyrox-inspired performance classes across participating studios beginning December 1, 2025. The new program—OTF x Hyrox—prepares members for Hyrox’s global race format, which combines functional strength stations with 1-km runs.

The alliance will enable hundreds of Orangetheory studios to become Hyrox Training Clubs, offering classes focused on cardiovascular endurance, functional strength, and technique for the event’s eight standardized workout stations. Members will also gain early access to Hyrox race registrations in North America.

Orangetheory VP of Fitness Scott Brown said the collaboration responds to rising demand for performance-oriented, measurable training formats. Hyrox’s global training lead David Magida highlighted the partnership’s role in expanding accessible, purpose-driven preparation for first-time competitors.

The program is open to all fitness levels and integrates Orangetheory’s heart-rate-zone methodology with Hyrox’s structured competitive format—an alignment positioned to deepen member engagement in both brands’ ecosystems.