Eleiko, a strength and conditioning equipment manufacturer, has partnered with Marathon Fitness,  a fitness equipment distribution company that will join Eleiko’s network of authorized distributors.

Eleiko describes the deal as an important milestone in its U.S. expansion plans, as it will result in supplying its high-quality strength training equipment to non-commercial consumers in the residential, business and hospitality industries across Texas and Arizona.

“We are excited about our partnership with Marathon Fitness,” said Magnus Nyberg, president of Eleiko Sport – U.S. “Their expertise in the fitness equipment distribution industry, combined with their commitment to customer satisfaction, makes them an excellent fit for our growth plans in the U.S. market. Together, we look forward to empowering fitness facilities with premium equipment and exceptional service.”

As Eleiko strengthens its reach in the U.S. market, the fitness equipment manufacturer is actively seeking to build new distribution partnerships nationwide.

“We believe the U.S. market holds significant growth potential, and we extend an invitation to interested distributors to join our network,” Nyberg said. “Together, we can propel the fitness industry forward, transforming the way athletes and fitness enthusiasts experience training.”