In this episode, we are honored to feature Mark Wengenroth, a seasoned expert with over 30 years of experience in the sporting goods and fitness equipment industry. Mark has served as a purchasing manager for major German retailers and has helped several Asian brands establish their marketing and sales channels across Germany and neighboring markets.

During the conversation, Mark shares valuable insights for Chinese brands seeking to expand in Europe. He emphasizes that success should not rely solely on price competition, but rather on clear product positioning, identifying niche markets, and building long-term strategies for sustainable growth.

Tune in to hear Mark’s first-hand perspectives from the European market.