In our Factory Tour series, we invite outstanding entrepreneurs — both brand owners and manufacturers — to join Roger for in-depth conversations on the topics that truly matter in the fitness equipment and sporting goods industry.

In this episode, we welcomed Mike Qiu, CEO of Xiamen Weldconn Fitness Equipment Co., Ltd..

Mike shared why Weldconn chose to enter the market through technically demanding elliptical trainers as its starting point, before gradually expanding into a full range of cardio products, including treadmills and stair climbers. He also discussed the company’s strategic thinking behind commercial vs. home fitness equipment, his perspective on brand building, and why — in today’s highly competitive market — continuous product R&D is critical to long-term, sustainable growth.

This conversation offers valuable insights for fitness brands, manufacturers, distributors, and industry professionals looking to understand how technical capability, product strategy, and innovation shape a resilient fitness business.