Matrix Fitness and medical measurement technology seca have announced a strategic partnership focused on the development of an integrated solution designed to translate medical-grade body composition insight into guided, intelligent training experiences.

The collaboration reflects a shared focus on accuracy, reliability and meaningful insight as expectations around personalisation and outcomes continue to rise across the fitness industry.

Collaborating on an integrated offering that connects trusted body composition measurement with AI-driven programming developed using established training principles to support adaptive, guided training environments, the companies plan to formally introduce this integrated solution at major global industry events in 2026, including The HFA Show and FIBO.

As fitness, wellness and healthcare continue to converge, personalisation has become an expectation, but clear guidance remains difficult to deliver consistently. Members and coaches are often presented with data and metrics without clear direction on how to apply them in training. This partnership is intended to address that gap by pairing seca’s clinically validated measurement with Matrix’s intelligent programming and connected ecosystem, turning insight into clear, actionable direction on the fitness floor.

Andrew Kolman, Vice President of global product development at Matrix Fitness, advised “trusted measurement is only valuable when it leads to confident decisions.

“Our partnership with seca brings together shared standards for quality and innovation to support more personalised training experiences at scale, without adding operational burden for our customers. The focus is on consistency, clarity, and keeping the human element at the centre of the experience.”

seca co-Chief Executive, Robert Vogel added “seca has always focused on turning measurement into medically meaningful information.

“Partnering with Matrix enables us to further strengthen this commitment within the fitness industry through shared standards for quality, responsible application, and a clear focus on outcomes that matter to both operators and members.”

seca brings more than 185 years of experience in precision measurement and is widely used across clinical environments and the fitness industry worldwide. Its body composition solutions are clinically validated and designed to support responsible interpretation and application.

The partnership lays the groundwork for an integrated solution set that Matrix Fitness and seca plan to formally introduce at The HFA Show and FIBO in 2026, where attendees will be able to experience it firsthand.