Fitness Equipment Industry Weekly News – 20260224

1. Elina Pilates Strengthens U.S. Market Position with New Florida Office

Spanish Pilates equipment manufacturer Elina Pilates has expanded its U.S. footprint with the opening of its first commercial office in Florida, marking a strategic milestone after more than eight years operating in the American market.

Previously serving the U.S. through an official distributor with a showroom in New York, the company has now established a dedicated commercial team in Florida to improve direct engagement with Pilates studios and professional centers. The move reinforces its positioning in one of the world’s most competitive and fastest-growing Pilates markets.

In 2025, Elina Pilates secured three new patents, bringing its total portfolio to more than ten, underscoring its continued investment in product innovation. The company confirmed that R&D remains a core pillar of its strategy, with additional product launches scheduled throughout 2026.

With steady growth in Europe and accelerating global expansion, the new U.S. office is expected to enhance responsiveness, customer proximity, and long-term consolidation in the professional Pilates equipment segment.

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2. Matrix Fitness and seca Announce Strategic Partnership for Insight-Driven Training

Matrix Fitness and German medical measurement technology company seca have announced a strategic partnership to develop an integrated solution that translates clinically validated body composition data into guided, intelligent training experiences.

The collaboration reflects increasing convergence between fitness, wellness, and healthcare, where personalization has become an industry expectation. The joint solution will combine seca’s medical-grade body composition analysis technology with Matrix’s connected training ecosystem and AI-driven programming framework.

The companies aim to bridge the gap between measurement and actionable guidance, addressing a common industry challenge where operators and members collect data without clear training direction. The integrated system is designed to support adaptive programming while minimizing operational complexity for fitness facilities.

The solution is scheduled for formal introduction at major global industry events in 2026, including The HFA Show and FIBO.

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3. SOLE Fitness Launches F63 Treadmill Under $1,500 Targeting Home Gym Market

SOLE Fitness has announced the availability of its F63 treadmill, positioned as a budget-conscious solution for home gym users, priced below $1,500 while maintaining specifications commonly associated with higher-tier models.

The F63 features a 3.0 continuous horsepower motor, supporting walking, jogging, and moderate running. Its 20” x 60” running surface, 325-pound weight capacity, and 0–15% incline range aim to address durability and performance concerns often associated with lower-priced treadmills.

The model is backed by a lifetime warranty on both the motor and frame, along with a two-year parts warranty and one-year labor coverage. Additional features include Bluetooth speakers, USB charging, integrated tablet holder, and compatibility with the SOLE+ app, which provides access to more than 3,000 on-demand workouts without subscription fees.

Flexible payment options and optional delivery and assembly services are also available, reflecting continued competition within the entry-level home fitness equipment segment.

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4. EGYM and iFIT Expand Connected Training Through New Cardio Integration

EGYM and iFIT have officially launched the integration of Freemotion and NordicTrack commercial cardio equipment into the EGYM ecosystem, expanding cross-platform connectivity across strength and cardio modalities.

At launch, Freemotion 24 Series machines and the NordicTrack Ultra 1 treadmill are compatible with the EGYM system, enabling frictionless login and automatic synchronization of workout data. The integration aligns cardio sessions with EGYM’s personalized training prescriptions.

For operators, the system provides consolidated performance data across strength and cardio equipment, offering deeper insights into member engagement and facility-wide activity. For members, it creates a consistent digital training journey powered by iFIT’s global workout content library.

The partnership strengthens EGYM’s open-platform strategy and reflects broader industry demand for fully connected gym environments.

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5. Interactive Strength Inc. to Acquire Ergatta in Performance-Linked Transaction

On February 18, 2026, Interactive Strength Inc. (NASDAQ: TRNR) announced that it had signed a definitive agreement to acquire connected fitness company Ergatta in a performance-linked deal with a maximum enterprise valuation of $19.5 million.

The base transaction value totals $8.8 million, including cash, debt assumption, and equity locked through May 2027. Additional consideration is contingent upon achieving specific EBITDA targets in 2026 and 2027, with approximately 50% of total valuation tied to 2026 performance.

Ergatta, known for its gamified rowing platform and subscription-based revenue model, is projected to generate over $10 million in revenue in 2026. TRNR plans to integrate Ergatta’s digital content into its existing brands, including Wattbike and CLMBR, to strengthen its connected fitness portfolio.

The company expects combined 2026 revenue to exceed $30 million following the transaction.

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6. Tambornino Family Acquires Escape Fitness USA

On February 19, 2026, Curt and Tammy Tambornino announced the acquisition of Escape Fitness USA, integrating the brand into their portfolio alongside Dynamic Fitness & Strength, Dynamic Fabrication & Finishing, and Exerfly.

Escape Fitness USA brings 25 years of sales, marketing, and patented product innovation experience. The Tambornino group contributes over 35 years of U.S.-based steel fabrication and operational expertise. The transaction is intended to accelerate product innovation, enhance domestic manufacturing capabilities, and improve speed-to-market for functional and strength equipment.

As part of the deal, Escape co-founder Matthew Januszek will remain a shareholder and has been appointed President of the new operating entity, Escape HoldCo. The existing U.S. management team will remain in place to ensure operational continuity.

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7. Interactive Strength Inc. Announces Second 1-for-10 Reverse Stock Split

On February 20, 2026, Interactive Strength Inc. (NASDAQ: TRNR) announced that it will implement a 1-for-10 reverse stock split effective February 24, marking its second reverse split within eight months.

The action reduces outstanding shares from approximately 14.3 million to approximately 1.4 million, while maintaining the same ticker symbol. The move aims to regain compliance with Nasdaq’s minimum $1.00 bid price requirement.

On the day of the announcement, the company’s share price declined approximately 40%. In a shareholder letter, CEO Trent Ward stated that maintaining Nasdaq listing compliance is essential to the company’s acquisition-driven growth strategy, particularly following the planned acquisition of Ergatta.

The company previously completed the acquisition of Wattbike and indicated that the combined integration of Wattbike and Ergatta is expected to support near-term profitability objectives.