Starts in 203 days SPORTEC 2026 Japan

SPORTEC 2026 – Japan’s Largest Sports & Health Industry Expo

Key Facts

• Dates: July 8 (Wed) – July 10 (Fri), 2026
• Venue: Tokyo Big Sight (East Exhibition Hall), Tokyo, Japan
• Organizer: SPORTEC Executive Committee & Japan Sports & Health Industry Promotion Association (公益社団法人)
• Focus: A comprehensive platform for the sports equipment, fitness, wellness, sports-science, nutrition, recovery and sports-facility industries in Japan and beyond.

Exhibition Scope & Thematic Zones

SPORTEC 2026 will include multiple specialized zones, allowing brands and supply-chain actors to engage with clearly defined segments:

• Fitness Machine Area: training equipment, yoga/pilates gear, wearable devices, body composition analyzers, facility systems.
• Sports Facility Area: turf & flooring, gymnasium equipment, lighting/ventilation, facility renovation services.
• Sports Event & Tourism Area: event planning, sports-venue supply, sports tourism services, goods & novelties.
• Sports Fashion & Goods Area: activewear, training wear, martial-arts attire, functional materials, shoes, accessories.
• Sports Science Technology Area: motion capture, VR/AR training systems, sensing/analytics, coaching apps.
• Sports & Beauty Area: recovery machines, EMS, posture-correction devices, wellness-beauty crossover equipment.
• Sports Nutrition Area: protein & recovery drinks, supplements, health foods, sports-food OEM/ODM.
• Golf Performance Area: training simulators, analytics, golf school/franchise.
• Recovery Area: massage chairs, electronic therapy, sleep-tech, functional loungewear.

Significance & Market Insights

SPORTEC is positioned as Japan’s largest trade exhibition in the sports & health industry with expectations around 600 + exhibitors and 45,000+ professional visitors for the 2026 edition.

The event draws not only manufacturers and distributors of sports/fitness equipment, but also government officials, municipal sports promotion departments, associations and facility operators, making it a key venue for both B2B sourcing and policy/industry interface.

For international  fitness equipment companies, SPORTEC offers a strategic entry point into the Japanese and broader Asia-Pacific market, especially for smart fitness devices, recovery/health-tech, performance training solutions, and facility management systems.

Why SPORTEC 2026 Matters for Fitness Equipment & Health Tech Players

Access to a mature market: Japan has high standards for quality, safety, design and service. Exhibiting here signals global competitiveness.

Technology & wellness synergy: The integrated zones allow fitness gear to connect with coaching app platforms, recovery solutions, sports science devices — enabling cross-industry positioning.

Facility & institutional contracts: With zones dedicated to sports facility equipment and event services, exhibitors can target gyms, rehabilitation centres, schools, municipal projects.

Buyer decision-maker density: A high proportion of attending professionals are decision-makers (facility owners, management, procurement), facilitating meaningful business leads.

Localization & export opportunity: For Chinese exporters and brand owners, aligning with Japanese requirements and trends can also open pathways into other sophisticated markets in Asia.

Practical Notes & Recommendations

• Booth planning: Focus on interactive demos, smart equipment, recovery/wellness crossover products, since these are highly visible in thematic zones.
• Language/localisation: Prepare Japanese-language materials, local market certifications/standards, and engage local distributor or partner for follow-up.
• Pre-arranged meetings: Use the event’s networking functions to book targeted B2B meetings with Japanese facility operators, club chains and institutional buyers.
• Post-show strategy: Leverage presence for media/social exposure (Japan tends to value demo/live experience). Follow up leads with localised offers, service support, warranty/after-sales plan.
• Logistics & compliance: Ensure certifications (JIS, safety etc) and logistics to Tokyo Big Sight are well managed, as Japanese logistics and exhibition operations are high-standard and time-sensitive.

SPORTEC 2026 represents a must-attend platform for fitness equipment manufacturers, wellness tech developers, facility-supply companies and global brands seeking growth in Japan and the Asia-Pacific. With its comprehensive industry coverage, high-quality professional audience, technology/health flavour, and strong market context, the event not only serves as a trade exhibition but as a gateway to industry leadership in sports, fitness & wellness.